How to Place an Order

There are two ways to place orders on SearchEye: through Sofia (automated strategy) or directly through the Marketplace. This article covers placing an order manually through the Marketplace.

Make sure you have:

• At least one brand (domain) added to your account

• Sufficient credits or a payment method on file to complete the order when the publisher approves

Your current credit balance is displayed in the top navigation bar.

From your Brand Dashboard, click Marketplace in the top navigation bar.

The Marketplace opens to Entire Inventory by default, showing all available publications ranked by relevance to your brand.

You can switch to Exclusive Pricing to browse publications with pre-negotiated rates available only through SearchEye.

The filter panel on the left helps narrow down publications to the ones most relevant to your goals. SearchEye automatically hides publications that aren't a good fit for your brand.

Available filters:

• My List — toggle between your Saved and Hidden publications

• Exclude Owned Placements — hides publications where SearchEye has already detected your brand

• Show Competitor Placements — surfaces only publications that have linked to your competitors but not to you

• Get Mentioned by AI — filters for publications cited by AI models like ChatGPT, Claude, Gemini, and Perplexity (requires AthenaHQ or DemandSphere integration)

• Price Range — set a minimum and maximum budget per placement

• Domain Range — filter by Domain Rating (DR 0–100)

• Organic Traffic — set a minimum monthly traffic threshold

• Traffic Trend — filter by upward, flat, or downward trending traffic

• Quality Score — filter by SearchEye's internal quality rating

• Article Type — Existing Article, New Article, or both

• Categories — filter by publication topic or industry

• Locations — filter by publication's country or region

• Estimated Publishing Time — filter by how quickly a publication typically publishes

• Type of Business — filter by business type

• Supported Content — filter by the content formats a publication accepts

• Follow Type — filter by link follow type

Not sure which filters to use? Click Recommend filters at the bottom of the panel and SearchEye will suggest the optimal configuration based on your brand and goals.

Use the Sort by dropdown in the top right to sort results by Relevance, Domain Rating (High), Traffic (High), Price (Low), Price (High), or Recently Added.

Each publication card displays the domain name, DR, monthly traffic, relevance score, a brief description, location and industry tags, and the starting price for a placement.

• Click Sample to preview the publication's content style

• Click Generate Strategy to get an AI-generated placement strategy — keyword, URL, article angle, and pitch rationale — before committing

• Click the + button on the right side of the card when you're ready to place an order

A Customize your collaboration request modal will open, showing the selected publication's details including DR, traffic, typical publishing time, and pricing.

• New Article — the publisher writes a brand new piece of content featuring your brand

• Update Existing Article — your brand is inserted into an article that is already published and ranking

Pricing may differ between the two options. Review the displayed price for each before selecting.

Select how your brand will appear in the article:

• Link — a link to a relevant page on your website is added to the article

• Expert Quote — a quote from your team is added to the article as an expert source

• Brand Mention — a strategic reference to your brand is embedded within the article

Each option displays its price and link follow type. You can only select one integration type per order. To place additional orders with different integration types for the same publication, submit separate requests.

Choose how SearchEye should handle the anchor text and page targeting:

• Let SearchEye recommend — SearchEye's team selects the most optimal anchor text and target page for you

• Fully customize my link — enter the specific brand URL you want to promote and the keyword you want to target. Both fields will auto-populate if a matching keyword is found in your account.

• Approve content before publishing? — toggled on by default. When enabled, you will receive the article content for review before it goes live. It is recommended to keep this on.

• Have Lexicon write this article — if you have Lexicon connected under Integrations, toggle this on to have Lexicon write the content. Applied per order, never on by default.

• Additional notes — add any specific instructions or context for your order: tone, topics to avoid, key messages to include, or any other details relevant to your placement.

Once you have completed all selections, click Send Request.

When the publisher approves your request, SearchEye will place the order and charge your payment method automatically.

You can track all your orders under Brand Orders in the top navigation bar.

Your order will appear under the Approved Offers tab in Brand Orders.

• If you have the Auto place order if approved toggle enabled and sufficient credits available, the order is placed automatically — no action needed from you.

• If the toggle is off or if you do not have enough credits, the status will show Payment Pending. Click Pay Now to complete the order manually.

For a full breakdown of what each order status means, see: Understanding Order Statuses.