The Newsroom for Publishers

Streamline your publication's criteria with SearchEye's Copy Desk—ensuring every pitch meets your editorial standards.

The Copy Desk feature within SearchEye provides a platform for publishers to outline their specific needs and preferences, ensuring that the pitches received from brands are well-aligned with their publication’s objectives.

To access your publication's Copy Desk, here are the following steps:

1. From the Publisher dashboard click on All Publications to view all your listed publications.

   

2. On your selected publication, click on the details icon.

   

3. From the details page of the publication, click on Settings.

   

4. From the settings page, scroll down just below the Content Distribution section and you should find the Copy Desk.

   

The Copy Desk consists of several sections, which include:

• About Your Company

• Your Editorial Guidelines

• Describe Your Audience

This section helps brands understand the core of your publication. Clear information about your company ensures that pitches are relevant to your publication’s themes and standards.

What to Include:

• Company Overview: Provide a brief history and the mission of your publication. Example: "XYZ News, founded in 2005, delivers insightful coverage on global economic trends."

• Content Focus: Describe the type of content you usually publish. Example: "We specialize in in-depth analyses, opinion pieces, and news reports focusing on economics, finance, and technology."

• Unique Aspects: Mention what sets your publication apart from others. Example: "Our investigative reporting on financial markets is recognized internationally."

This section helps you communicate the specific editorial standards and content preferences of your publication. It ensures that all submissions adhere to your publication’s quality and style standards, reducing the time spent on revisions.

What to Include:

• Style Guide: Specify the stylistic elements important to your publication. Example: "We follow AP Style for all our articles."

• Content Dos and Don’ts: Clearly outline what is acceptable and what isn’t. Example: "We avoid sensationalism and require all claims to be backed by credible sources."

• Submission Requirements: Detail the format and structure you prefer for submissions. Example: "All articles should be submitted in .doc format with citations included at the end."

This section helps you define the demographic and psychographic characteristics of your readership. Detailed knowledge of your audience helps brands tailor their pitches to engage your readers effectively.

What to Include:

• Demographic Profile: Share details about the age, profession, education level, etc., of your audience. Example: "Our readers are primarily professionals aged 25-45 who hold at least a bachelor's degree."

• Interests and Preferences: Describe the interests, habits, and preferences of your audience. Example: "Our audience values detailed analyses of current events and appreciates data-driven insights."

• Engagement Patterns: Note how your audience interacts with your content. Example: "Our most engaged content involves interactive data visualizations and expert roundtables."

By meticulously filling out each section of the Copy Desk, you lay the groundwork for receiving pitches that are precisely aligned with your publication’s character and audience’s interests. This tailored approach not only saves time but also enhances the overall quality of the content you offer to your readers.

Why is the About Your Company section important?

It provides brands with an overview of your publication, including its history, content focus, and unique qualities, ensuring that submitted pitches are relevant.

Can I update my Copy Desk information?

Yes, you can update your Copy Desk anytime through the Settings section of your publication.

How does the Copy Desk benefit publishers?

By providing detailed content preferences upfront, publishers receive better-aligned pitches, reducing editing time and improving content quality.