Understanding SearchEye's Co-Pilot Settings

SearchEye's Copilot settings are designed to help you strategize your PR and marketing efforts and then refine your search results for maximum accuracy.

The Copilot settings are responsible for generating your overall strategy. Once this strategy is in place, the search function then filters results within the top 250 matches to ensure precision.

This foundational strategy allows SearchEye to work smarter for you:

• Define Your Goals & Budget → We’ll use them to surface the right publisher opportunities.

• Add Your Keywords & Target Topics → We’ll find placements that match what your customers are searching for.

• Select Your Preferred Content Formats → We’ll filter for publishers who need the exact Listicles, Guides, or Q&A articles you want.

Additionally, SearchEye automatically considers your company's location (e.g., Toronto). If your business is based in a specific city, the system prioritizes media opportunities within that city's context, which is crucial for local SEO and targeted PR.

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Use these sections to define your core brand strategy. The information you provide here will be used to tailor your search results and find relevant opportunities.

Here is a breakdown of the key sections:

This section helps SearchEye understand your objectives and tailor its approach:

1. PR / Marketing Goals: Clearly define your overarching PR and marketing objectives, such as:

   • Search Visibility (SEO)

   • Brand Visibility

   • Thought Leadership

   

2. Estimated Monthly Marketing Budget: Set your recommended budget per publication. Options can range from under $500/month to $10,000+/month.

   

3. Keywords Your Customers Are Searching: Provide the keywords your target audience uses to find you. This list is critical for our internal matching system and for publisher approval.

   

4. Products, Services, or Resources to Promote: List the exact names of the products, services, or lead-generation resources you want to promote in media features.

   

5. Content Format(s) Best Suited to Your Brand Goals: Choose the content formats that align with your brand's objectives. Options include:

   • How-to Articles

   • Guides

   • Listicles / Roundups

   • News

   • Q&A Articles

   • Slideshows

   

This section collects key information about your brand to share with publishers. The key sections include:

1. Brand Name(s): Provide the official brand name(s) that will be used in all campaigns and presented to publishers. If your company operates under different names or has specific product brands to promote, list all relevant names here to ensure they are correctly represented.

   

2. Tell Us More About Your Brand: Provide a detailed description of your brand, including what you do and your key products and/or services.

   

3. Current Communication Objectives: Outline your present communication goals. This section focuses on the specific messages and brand perceptions you want to promote in the near term.

   

4. Target Market / Core ICP (Ideal Customer Profile): Define your target audience. This is essential for matching your brand with the right publications. Publishers need to see a clear overlap between their readership and your target customer to approve a feature.

   

5. Preferred Topic Areas: Indicate the topics you prefer to be featured in. Unlike keywords (what customers search for), topic areas are the broader editorial categories or conversations you want your brand to be a part of.

   

Providing information about your competitors serves two key purposes: it helps us avoid placing you in articles with direct rivals if you prefer exclusivity, and it clarifies your position on collaborative, multi-brand features.

1. List Your Competitors: Provide the brand names of your key competitors in your market. This includes both direct rivals (offering a similar solution) and indirect rivals (solving the same problem with a different solution).

   This information helps refine your placement strategy.

   

2. Open to Collaboration: Indicate whether you are open to collaborating with other entities.

   

   Indicate whether you are willing to be featured alongside other companies, including competitors, in roundup articles, guides, or listicles (e.g., "Top 5 Co-working Spaces," "A Guide to the Best Local Skincare Brands").

   Select "Yes" if you are open to these valuable multi-brand features. Select "No" if you only want placements where your brand is the exclusive or primary focus.

Use this section to grant access and assign responsibilities to your colleagues or agency partners. This ensures that key stakeholders can collaborate on strategy and stay informed about campaign progress.

Common roles to add include:

• Marketing Managers

• PR Coordinators

• Brand Strategists

• Founders or Department Heads

• External agency partners

  

By thoroughly configuring these Copilot settings, you can ensure SearchEye effectively understands your needs and delivers highly relevant and impactful PR and marketing results.

These three sections help refine your strategy in different ways:

• Keywords are the specific search terms your customers use to find you (e.g., "eco-friendly running shoes").

• Topic Areas are the broad editorial categories you want to be featured in (e.g., "Health and Wellness," "Sustainable Fashion").

• Communication Objectives are the specific, near-term messages or stories you want to promote (e.g., "Highlight our use of recycled materials in our new product line").

Providing your competitor list serves two key strategic purposes:

• It helps us avoid pitching you for articles alongside a direct rival if you prefer exclusivity.

• It clarifies your position on being included in multi-brand roundup articles.

You should review and update your settings whenever your core strategy changes. This might be quarterly, or when you launch a new product, shift your target audience, or have new communication goals. Otherwise, they are designed to be set once and applied consistently.