A Faster Way to Submit Topics, Briefs & Brand Strategy Inputs [+ Template]

Submitting digital PR opportunities traditionally required a high degree of manual work — from re-entering keywords and target pages to typing topics and article briefs in unstructured fields. This approach created inconsistencies, slowed down workflow, and limited the ability to scale high-quality PR submissions.

To address these challenges, we’ve introduced a structured template that enables teams to supply topic, brief, and keyword strategy quickly, consistently, and at scale. SearchEye now parses this information directly, ensuring that inputs are clean, standardized, and ready for review.

Template (View-Only):
https://docs.google.com/spreadsheets/d/1hF9I5fm4D4LCScybSWp4U2VbGA02PPlZEQ0hIia2H9o/copy
(Select File → Make a Copy to create your own editable version.)

• Keywords and target pages were typed manually

• Topics and briefs were provided as optional free-form text

• Brand integration guidance had no defined structure

• Submissions were inconsistent across team members

• Bulk creation required repetitive input

• Provide topics, briefs, and integration guidance in a structured, standardized format

• Keywords and target pages no longer need to be manually entered

• SearchEye reads and interprets the formatted output instantly

• Submissions become significantly faster and more consistent

• Ideal for bulk creation or high-volume campaigns

1. Open the view-only link:
   https://docs.google.com/spreadsheets/d/1hF9I5fm4D4LCScybSWp4U2VbGA02PPlZEQ0hIia2H9o/edit?gid=0#gid=0

2. Select File → Make a copy.

3. Save your copy in your preferred workspace.

Each row represents one PR opportunity.

Fill in:

• Brand

• Publication

• Target Page URL

• Target Keyword

• Topic

• Brief / Article Summary

• Brand Integration Strategy

These inputs require no special formatting — standard text is sufficient.

The template automatically transforms your row into a formatted block that can be pasted directly into SearchEye.

SearchEye will detect and parse:

• The target keyword

• The target page

• Your proposed topic

• The article brief

• Integration guidance

Simply copy this block and paste it into "Additional Info" field.

The template contains an example to demonstrate input structure and output formatting:

• Brand: snackforge.com

• Publication: munch-monthly.com

• Target Page: https://snackforge.com/crunch-kit

• Target Keyword: artisanal crunch snacks

• Topic: The Secret Life of Office Snacks

• Brief: A concise explanation of why office workers crave bite-sized pick-me-ups throughout the day.

• Brand Integration Strategy: Position SnackForge as a natural, workplace-friendly snack option.

• Keep concise and editorially relevant

• Focus on a clear, single angle

• Summarize the article direction in 1–2 sentences

• Highlight what makes the story valuable or timely

• Explain how the brand fits naturally within the narrative

• Avoid overly promotional language

• Validate URLs and keywords for accuracy

• For bulk creation, complete multiple rows before copying formatted outputs

It ensures consistency across PR submissions and eliminates formatting errors, enabling SearchEye to process inputs at scale.

No — the template handles that for you.

Yes. You may create expanded versions as long as the formatted output column remains intact.

No. Simply copy the generated output directly into SearchEye.

Yes, but each person should make their own copy to avoid overwriting one another’s submissions.

Submit a request to the SearchEye support team — we can update or customize the template for your workflow.

If you need help customizing the template, troubleshooting the output, or adapting this workflow for large-scale campaigns, contact the SearchEye team and we’ll be happy to assist.