This guide is for users who already have at least one Publication on the SearchEye platform.
Are you looking to become a SearchEye Publisher Partner? Learn more on How to Become a Publishing Partner on SearchEye
Understanding Collaboration Requirements
By default, SearchEye shows Brands (a company who is looking to get mentioned within a publication) the most relevant publishing offers based on the categories of their business. For example, a Brand categorized as "Cloud Computing" will match with other Publishers that are categorized as "Cloud Computing".
In addition to relevancy, SearchEye has the ability to filter out Publishers where they don't meet specific requirements (set by you, the Publisher). Here are the types of requirements that can be set:
Domain Rating (AHREFs): Set a minimum Domain Rating (DR) that you want to accept as a publisher
Organic Traffic (AHREFs): Set a minimum level of Organic Traffic that you want to accept as a publisher
Types of Businesses: Set which types of businesses you want to work with.
Types of Content: The types of content / pages you're open to linking to
Competitors: If you're open to working with competitors
Additional Requirements: Anything not specified above, we use AI to filter out the wrong Brands
⚠️ As you set more requirements, your offers will be seen by fewer Brands.
How to Access Your Publication Offers
To get started, visit the specific website/publication you want to edit an offer for, by:
Visiting "My Sites"
Select the "Publication" you successfully added
Scroll down to "Publishing"
Select the "Offer" and click "Edit":
This will take you to the "Add Offer" screen. It'll look like this:
Setting Your Collaboration Requirements
As mentioned in "Understanding Collaboration Requirements
Setting your Domain Rating (AHREFs) and Organic Traffic (AHREFs) requirements
You can set the minimum DR / Traffic threshold that you require Brands to meet. Brands that don't meet these metrics will be unable to see your Publication Offers. By default, we set these to 0.
Types of Businesses (Multi-Select)
SearchEye uses advanced Machine Learning to classify each business into a "Type". This is looking at the type of business (vs which industry it is in - Categorization).
As a Publisher, you can say (for example), that you only want to work with Ecommerce companies. In this situation, only Ecommerce brands will be able to see and engage in your publication offers.
Currently, we support the following:
Agencies: Collaborate with marketing, PR, and advertising agencies for diverse content
Content: Partner with content creators and providers for rich, engaging material
Corporations: Feature large corporations to provide authoritative insights and resources: Include content from reputable institutions for trusted information
Ecommerce: Work with online retailers and brands to showcase products, enhance customer engagement, and drive sales.
Institutions: Include content from reputable institutions for trusted information.
Local Businesses: Support and promote local businesses to connect with your community
Marketplaces: Link to various online marketplaces offering diverse products and services
News/Media: Engage with news and media companies for timely and relevant content
Professional Services (Lawyers, Doctors, Engineers, etc...): Collaborate with professionals for expert advice and specialized knowledge
SaaS: Feature Software as a Service companies for innovative tech solutions.
Universities (and other Education): Partner with educational institutions for informative and scholarly content
Types of Content
SearchEye uses advanced Machine Learning to classify each page on a Brand's website. Some publications may only allow mentioning (or linking) to specific types of content.
Currently, we support the following:
Homepage: Collaborate with marketing, PR, and advertising agencies for diverse content
Resource Pages (Blog Posts, Guides, etc...): Detailed, informative content that offers value and insights to your readers
Ecommerce Products (or Service) Pages: Feature individual products or services, catering to your readers' needs.
User Generated Content: Showcase real user experiences and testimonials for added credibility
Navigational Pages: Help your audience easily navigate to key sections of the brand's website
Support Pages: Offer links to support and help pages for better user assistance
When a user is selecting a specific page to promote, they'll receive a warning if that page doesn't match your Content Requirements.
Competitors
If you're open to collaborating with competitors. You can set your competitors in your "My Sites" dashboard:
If this is enabled, we'll automatically hide your publication offers from Brands where the relationship is "Avoid collaborating".