As a crucial component of the SearchEye platform, publishers connect with brands to increase visibility and engagement. By increasing your collaboration requests, you can earn more credits and elevate your publication's impact. Here's how to attract more opportunities on SearchEye.

Visibility into your upcoming content projects can dramatically increase collaboration requests.

By uploading your content calendar to SearchEye, you allow us to showcase your future PR opportunities—content that is actively being sought by journalists and publishers. Our data shows that content in-progress or planned receives three times the number of requests compared to others.

You can automatically share your content calendar with us by going to:

Don't have a content calendar?

Not all publishers maintain a detailed content calendar, but you may still have articles that are currently in the works. By listing these articles on SearchEye, you open up opportunities to receive input from expert sources, enriching your content and drawing in requests from brands that are keen to be part of topical and current discussions.

Similarly to above, these upcoming PR opportunities are exposed to over 10,000+ potential collaborators, significantly expanding the likelihood of requests.

An offer is based on one specific mention type and one specific media type. For example, a link in a new article would be one offer.

The diversity of brands on SearchEye is vast, ranging from those seeking simple link insertions to others interested in comprehensive interviews or features on new products.

By adding additional offers—such as adding options for brand mentions in new articles—you cater to a broader spectrum of brand needs and preferences. This flexibility makes your publication more attractive to potential collaborators, thereby increasing the volume of requests.

While it's crucial to collaborate with brands that align with your publication's values and audience, overly stringent requirements can limit potential collaborations.

On SearchEye, you have the tools to filter and select brand partners with precision. However, consider adjusting these filters to be slightly more inclusive. For example, while a fintech brand may not typically match with a home & garden publication, there could be innovative ways to bridge content strategies that are initially less obvious.

By opening up your requirements, you increase the pool of potential collaborations without compromising on relevance.

Publications that integrate the SearchEye model prominently tend to receive more orders and better engagement.

This model not only prioritizes your offers based on fairness and relevance but also dynamically adjusts the credits required for collaboration based on numerous factors including the brand’s domain rating.

Over 20 different metrics are considered, and adjustments are made weekly to ensure the most efficient and fair use of resources. By aligning with this model, your publication remains competitive and appealing to brands looking for the best value and impact.

As a bonus, as you continue growing your traffic and authority, you'll continue to earn more from each collaboration request.

To further increase your exposure and attract more collaboration requests, consider opting into SearchEye's marketing initiatives.

By allowing us to promote your publication through targeted outreach campaigns, featured placements on the website, and other promotional avenues, you can significantly amplify your visibility.

This proactive approach ensures that your content reaches the right brands at the right time, creating more opportunities for meaningful collaborations. Opting in is simple and can be adjusted to match your preferences and privacy needs.

To get started, please reach out to your dedicated account manager or email work@searcheye.io.