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Add (or Edit) Publication Offers
Add (or Edit) Publication Offers
Chris P avatar
Written by Chris P
Updated over a week ago

This article is for users who are a Publisher Partnership and have 1 or more Publications on the SearchEye platform.

Not a publisher partner? Learn more on How to Become a Publishing Partner on SearchEye

What are Publication Offers?

What is a Publication?

SearchEye defines a Publication as a specific website that has been approved to be a SearchEye Publisher Partner.

What is an Offer?

There are 2 different items that make up an offer:

  • Brand Integration - how a brand will be integrated into the article:

    • Link, Expert Quote, Brand Mention, Interview or Full Feature

  • Article Type: New Article, Existing Article

Any combination of these is considered an offer. For example:

  • Link in an Existing Article

  • Brand Mention in a New Article

Learn more about each Mention Type and what it means

Add your First Website Publication

  1. Navigate to the My Sites area.

  2. Click on Add New Site.

  3. Complete the required domain information.

How do I add (or create) my first Publication Offer?

To get started, visit the specific website you want to create an offer for, by:

  1. Visiting "My Sites"

  2. Select the "Publication" you successfully added

  3. Scroll down to "Publishing"

  4. Click on "Generate a new offer"

This will take you to the "Add Offer" screen. It'll look like this:

Updating Offers via 'My Offers'

In addition, offers can be updated through the 'My Offers' section of your Publisher Orders dashboard. This allows you to manage all your offers and orders in one convenient location.

  • Navigate to the Dashboard: Access your Publisher Orders dashboard and click on the 'My Offers' section.

  • Locate Your Offer: Search for the offer you want to modify.

  • Edit and Save: Make the necessary changes to your offer and click on 'Update' to save changes.

What do all these fields mean?

Brand Integrations

This refers to how a brand is integrated into an article. From lowest brand exposure to highest brand exposure:

  1. Link: a simple link that directs the user to a specific resource on the Brand's site

  2. Expert Quote: a quote from a verified expert at Brand's site that provides more context and information about a specific piece of information (up to 1 paragraph)

  3. Brand Mention: up to 3 paragraphs about the brand inside of an article

  4. Interview: an article dedicated to interviewing a verified expert at Brand's site

  5. Full Feature: an article fully dedicated to Brand's site (or specific product)

Earn more: The more exposure that a brand earns in an article, the more SearchEye credits you earn as a publisher.

Learn more about Brand Integrations here

Article Types

This refers to the types of article edits you're open to:

  • New Article: Write a new article (by default, SearchEye creates) on the Publication website.

  • Existing Article: Edits to an existing article (already published content) on the Publication website.

Learn more about Article Types here

Sample

An existing article on the site. This helps users (and SearchEye) get a better understanding of what the article will look like.

Marketplace Pricing Models

SearchEye makes it as easy as possible to price your Publication Offers on the platform. You can either let us choose or you can provide a pricing floor (minimum price).

Marketplace Model [Recommended]

We'll automatically price your offer to optimize for revenue.

Pricing is adjusted in real-time for fair value, ensuring you are earning the right number of credits for each Publication Offer. We take into consideration:

Learn more about the SearchEye Marketplace Model

Custom Fee Model

You set the minimum amount you want to receive for each Publication Offer.

Marketplace Visibility

SearchEye takes brand safety very seriously. Some brands want to remain discreet, and that's perfectly acceptable.

We allow Publishers to decide if they'd like to expose their URL to potential Brands on the platform.

Warning: Hiding Your Domain URL will significantly reduce the number of collaboration requests

Hide Domain URL

Show Domain URL

Collaboration Requirements

To better attract the right brands that you'd like to collaborate with, SearchEye allows you to provide additional customizations:

Competitor Privacy

By default, we will hide your website from competitors on the platform. You can toggle this on and work with competitors

Click here to learn more about adding competitors to your "My Sites" dashboard

Verified Experts Only

This will restrict the types of brands that can work with you. Verified experts provide their LinkedIn profile and additional data. This leads to higher quality brands and experts.

Minimum Domain Rating (DR)

Domain Rating is a great proxy for how authoritative a site is. You can set a minimum and filter out lesser authoritative brands. The lower this is set (Defaults is 0), the more collaboration requests you'll receive.

Minimum Organic Traffic (Traffic)

Traffic is a great proxy for how active, or content rich, a site is. You can set a minimum and filter out lower traffic'd sites. The lower this is set (Defaults is 0), the more collaboration requests you'll receive.

How to add Collaboration Requirements?

  1. From the Offers page, scroll down to the Collaboration Requirements and click the dropdown.

  2. You may edit or toggle the category based on the website's requirements.

  3. When done, click Update to save changes.

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