Getting Started with PR Co-Pilot

The PR Co-Pilot helps streamline your PR campaigns by automatically matching your brand with the right publishers, generating tailored PR content, and refining results based on your campaign objectives.

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The PR Co-Pilot makes it easy to set up and manage your campaigns. Follow these steps to access the tool and start refining your PR strategy.

1. From your Marketplace Dashboard, click on the Co-Pilot tab.

   

2. On the Co-Pilot dashboard, click on the campaign name to access Co-Pilot Settings.

   

3. A pop-up version of the Co-Pilot Settings will appear where you can define your campaign and company preferences.

   

   Generally this is where you:

   • Define your campaign goals (e.g., product reviews, brand mentions, top 10 lists).

   • Input your estimated monthly marketing budget.

   • Select your preferred content formats (e.g., listicles, how-to guides, news articles).

   • Set your keywords and target URLs you want to promote (e.g., CRM, SaaS, AI).

   • Highlight your communication objectives.

   Once you are satisfied with your inputs, click Save Changes to lock in your strategy. You can also refer to our help center article on Understanding SearchEye's Co-Pilot Settings for the complete guide on these settings.

   

4. After making changes to your Co-Pilot settings, the PR-Copilot will automatically refine its recommendations that best fits your PR and marketing strategy.

   

5. When you find a publication you’re happy with:

   • Click Add to Cart.

   • Select the type of content placement (new article, link insertion, etc.).

   • Add any special notes for the publisher (if applicable).

   • Proceed with checkout as you would in the Marketplace.

   

   You can refer to our help center article on How To Place Orders for the complete guide on placing orders.

To create additional campaigns:

1. Open Co-Pilot Settings.

   

2. Click the dropdown next to the current campaign name.

   

3. Click on the "+" icon next to All Campaigns.

   

4. Name your new campaign.

   

5. Your newly created campaign should appear below the first one, allowing you to switch campaigns for your brand without having to change each setting manually every time.

   

   Campaign 1:

   

   Campaign 2:

   

Why should I use PR Co-Pilot instead of just browsing the Marketplace?
PR Co-Pilot saves time by automatically filtering 10,000+ publishers, ensuring recommendations are based on your unique campaign strategy.

Can you switch from domain to domain on the PR Co-Pilot?

You can easily switch between domains (brands) in PR Co-Pilot.

1. From your Co-Pilot dashboard, click on Co-Pilot Settings.

2. On the pop-up, open the Domain dropdown menu.

3. Select the domain you want to switch to from your list of saved domains.

Once selected, PR Co-Pilot will automatically adjust recommendations and settings to align with the chosen domain’s campaign data.

Will switching domains affect my existing campaigns?
No. Each domain has its own independent campaign settings. Switching domains will not delete or overwrite your campaigns from other domains.

You can switch back anytime without losing progress.