The Copy Desk feature within SearchEye provides a platform for publishers to outline their specific needs and preferences, ensuring that the pitches received from brands are well-aligned with their publication’s objectives. Here’s a detailed breakdown of each section, complete with educational insights and examples.
To add/edit this information, you can visit My Sites -> View Details -> Newsroom
Are you a brand? You can use the Media Kit to make sure the pitches you send match your brand's goals.
About Your Company
Purpose: This section helps brands understand the core of your publication.
What to Include:
Company Overview: Provide a brief history and the mission of your publication. Example: "XYZ News, founded in 2005, delivers insightful coverage on global economic trends."
Content Focus: Describe the type of content you usually publish. Example: "We specialize in in-depth analyses, opinion pieces, and news reports focusing on economics, finance, and technology."
Unique Aspects: Mention what sets your publication apart from others. Example: "Our investigative reporting on financial markets is recognized internationally."
Benefits: Clear information about your company ensures that pitches are relevant to your publication’s themes and standards.
Your Editorial Guidelines
Purpose: To communicate the specific editorial standards and content preferences of your publication.
What to Include:
Style Guide: Specify the stylistic elements important to your publication. Example: "We follow AP Style for all our articles."
Content Dos and Don’ts: Clearly outline what is acceptable and what isn’t. Example: "We avoid sensationalism and require all claims to be backed by credible sources."
Submission Requirements: Detail the format and structure you prefer for submissions. Example: "All articles should be submitted in .doc format with citations included at the end."
Benefits: Ensures that all submissions adhere to your publication’s quality and style standards, reducing the time spent on revisions.
Describe Your Audience
Purpose: To define the demographic and psychographic characteristics of your readership.
What to Include:
Demographic Profile: Share details about the age, profession, education level, etc., of your audience. Example: "Our readers are primarily professionals aged 25-45 who hold at least a bachelor's degree."
Interests and Preferences: Describe the interests, habits, and preferences of your audience. Example: "Our audience values detailed analyses of current events and appreciates data-driven insights."
Engagement Patterns: Note how your audience interacts with your content. Example: "Our most engaged content involves interactive data visualizations and expert roundtables."
Benefits: Detailed knowledge of your audience helps brands tailor their pitches to engage your readers effectively.
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By meticulously filling out each section of the Copy Desk, you lay the groundwork for receiving pitches that are precisely aligned with your publication’s character and audience’s interests. This tailored approach not only saves time but also enhances the overall quality of the content you offer to your readers.