How Publishers on SearchEye Can Receive More Collaboration Requests

Edited

Increasing collaboration requests on SearchEye enhances your visibility, earns you more credits, and expands your publication's impact. Follow these best practices to attract more opportunities and maximize your presence on the platform.


Share Your Content Calendar

Providing visibility into your upcoming content can significantly increase collaboration requests. Publishers who share their content calendars receive up to three times more requests than those who don’t.

To share your content calendar on SearchEye:

  1. Navigate to Publications.

  2. Click the Calendar icon.

  3. Select the platform you use for content management (Google Sheets, Monday, Asana, Trello, etc.).

  4. Optionally, provide a link to your calendar.

  5. Invite publisher-calendar@searcheye.io to access it.


List Articles in Progress

If you don’t maintain a content calendar, you can still increase collaboration opportunities by listing articles currently in progress.

Adding upcoming articles to SearchEye allows expert sources to contribute, enhancing your content while attracting brand requests. These PR opportunities are exposed to over 10,000 potential collaborators, significantly boosting engagement.


Add Additional Offers

Each offer on SearchEye consists of a specific mention type and media type (e.g., a link in a new article). Expanding your offer types can help attract a wider range of brands.

To maximize your reach:

  • Include options for brand mentions in different formats.

  • Offer interview features, product spotlights, or guest contributions.

  • Cater to diverse brand needs, making your publication more appealing to potential partners.


Optimize Your Collaboration Requirements

While it’s essential to align with brands that match your audience, overly strict requirements may limit collaboration opportunities. Consider adjusting filters to be slightly more inclusive.

For example:

  • A fintech brand may not seem relevant to a home & garden publication at first glance, but an innovative angle could make the collaboration valuable.

  • Broader topic alignment can open up new opportunities without compromising relevance.

By refining your requirements, you expand your potential partner pool while maintaining content quality.


Leverage the SearchEye Model

Publications that integrate the SearchEye Model tend to receive more requests and higher engagement.

This system prioritizes offers based on fairness and relevance, dynamically adjusting the credits required for collaborations based on factors such as domain rating.

SearchEye considers over 20 metrics and updates calculations weekly to ensure efficiency and fairness. Aligning with this model enhances your competitiveness, helping you attract valuable brand collaborations.


Opt-In to Marketing Initiatives

Boost your exposure by participating in SearchEye’s marketing initiatives. This allows SearchEye to promote your publication through:

  • Targeted outreach campaigns

  • Featured placements on the platform

  • Additional promotional opportunities

This proactive approach ensures your content reaches the right brands at the right time. To opt in, contact your account manager or email work@searcheye.io.

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